The customer’s story
Volvo Finance increased
by 20% thanks to the marketing automation solution offered by Sweet Systems upsales
Sweet is a very flexible tool and together with the supplier’s service level, it provides a very good value offer for both small and large businesses.
Solutions: Sweet Automation
Volvofinans is Sweden’s largest bank
Challenges & goals
Volvo finance had a customer lifecycle with well-defined touchpoints and saw huge
The solution for the challenge was to use Sweet Automation for automating the touch points. The advanced selection engine with dynamic flows and smart business rules in Sweet enabled them to control the communication without the help of their IT department. The solution has enabled the set-up of automated activities according to the customer lifecycle, such as creating personalized onboard experiences when an account has been opened, by sending alerts to the sales organization when an agreement is about to expire or by automating offers through the CarPay app.
Sweet Automation’s powerful selection engine displays and analyzes Volvo finance’s customer data in real time which helps them to quickly select a relevant target group. Moreover, Volvo can combine data from different sources to identify accurate and precise target groups. Sweet Automation’s flow tool is based on target groups and actions that are triggered by rules. Actions that Volvo finance uses are e-mail and SMS communication via Biz Wizard that will present offers to the customers through the CarPay app.
- Reduced manual handling by 1 FTE
- Increased upsales with 30%
- Increased opening rate in welcome mail with 15%
- Reduced errors
Do you want to learn more about automating your product lifecycle?
Download our guide and read our 5 touch points on how to automate
More customer stories
Here you can find more customers stories and read how the customers are using Sweet solutions.