Sweet CRM

Where all the pieces come together

Sweet CRM is a Swedish CRM system for sales, customer service and marketing. It brings customers, deals, cases and campaigns together in one place – with built-in automation and AI right in the workflow. Sweet CRM is web-based, works on desktop, tablet and mobile, and is used by companies such as Ahlsell, Falu Energi & Vatten and Skistar Vacation Club.

A CRM for sales, service and marketing

Allow us to make an educated guess. We think that when your business first started out, it was with an idea that you knew would make a difference. We’re also guessing that it did, and since your business started growing, other issues came about?

That’s why we’re here. We provide you with Sweet CRM to manage all your daily work for sales, service and marketing in a user-friendly platform – as automated as you like. All to give you more time to care for what matters the most.

Sweet CRM on a piedestal
Sweet CRM

Sales

At Sweet, we understand the importance of organizing your sales activities. Our CRM empowers you to structure your processes efficiently, leading to enhanced productivity and increased revenue. We provide you with intuitive solutions with workflows that are easy to follow and easy to automate, ensuring you’re one step ahead.

Read more: 5 tips for a successful CRM implementation and the list component for custom integrations.

Product sheet
Ikon: effektivisering

Get your leads together

Connect your lead sources and nurture them in one place in a
rule-based manner

Ikon: automatisering

Management made easy

Follow up on your team and stay updated by switching from details to overviews

icon-smartphone

Automate your sales

Be one step ahead and plan and schedule your sales interactions

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Always at your service

Stay connected, even when you’re on the go with a web-based solution

Sales automation for less administration

In today’s fast-paced business world, optimizing your sales process is crucial for success. Automating your sales workflow can be a game-changer, allowing you to proactively streamline operations, boost efficiency, and take your business to new heights. With the power of automation, you can create a plan, establish rules, and put them into action, freeing yourself from the burden of manual communication and administrative tasks.

Read more about automation

Sweet Automation: flödesbyggare som delar in kunder i målgrupper och skickar automatiska mejl
Samtal på Ahlsells kontor, kundcase om Sweet CRM
Ahlsell logotyp

Ahlsell increases sales efficiency with Sweet CRM

One of Sweden’s biggest sales organization has over 2000 sales people using Sweet CRM for sales management, read about the success factors of higher performance.

Go to Ahlsells customer case
Skärmbild av Sweet CRM: ärendelista och ärendevy för kundservice

Service

Sweet understands the significance of exceptional customer service, and we’re here to lighten your load. By consolidating all the essential information in one place, we simplify the process of advancing your support or service. Whether it’s planned activities or unforeseen issues, we support you every step of the way. We will help you help your customers. With our expertise, we recognize that effective communication is the key to success. Let us empower you to deliver exceptional customer experiences with ease.

Read more: the impact of automation on customer service.

Product sheet
Ikon: effektivisering

Communication made smooth

Easily engage with your team, clients, and partners in a secure way

Ikon: digitala formulär

Collaboration and assignment

Divide the workload, automatically first, and case by case when needed

Ikon: utmärkelse

360° view of the customer

Our platform empowers you with a 360° perspective of the customer

Ikon: service

Provide proactive service

Get signals, or create smart rules so you can act before issues arises

Automate your service

Automation is a key feature of our case management platform that brings numerous benefits to organizations. By automating service and case management processes, businesses can eliminate manual, time-consuming tasks and reduce the risk of errors. This saves valuable time and resources, allowing employees to focus on more strategic and value-added activities.

Read more about automation

Automatiserat serviceflöde i Sweet: inkommet formulär sorteras och följs upp med mejl
Vindkraftverk i solnedgång, kundcase Falu Energi & Vatten
Falu energi och vatten logo

Falu Energi & Vatten saves time and effort using Sweet

By using Sweet’s case management Falu Vatten & Energi is saving clicks and shortening the time of managing a case – a valuable increase of efficiency.

Go to Falu Energi & Vattens customer case
Sweet CRM for marketing

Marketing

Marketing through the customer life cycle.

Sweet marketing platform is a powerful marketing automation solution designed to revolutionize the way you manage your marketing. With advanced features and seamless integration between your CRM, automation engine, and email marketing solution, it enables you to optimize your strategies, nurture leads, plan campaigns, and drive exceptional results. Your sweet spot is closer than you think.

Read more: the e-marketing module in Sweet CRM, attract and convert customers, onboard new customers and engage and develop customer relationships.

Product sheet
Ikon: automatisering

Lead generation and nurturing

Attract and communicate with your leads – streamlined and automated

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Onboard easily

Welcome your customer and start an automated customer journey

Ikon: måltavla

Engage frequently

Plan and schedule your interactions based on customer behavior

Ikon: analys

Segment your customers

Find the right target group using our advanced selection

Boost email marketing with powerful integrations

Integrate with leading email marketing providers for targeted campaigns using email or SMS communication. Automate personalized email sequences triggered by user actions or time-based events. Deliver the right message to the right people at the right time, boosting engagement and conversions. Unleash the full potential of your email marketing today.

Read more about our integrations

Sweet marketing form flow
Product sheet
Två skidåkare i backen, kundcase Skistar
Skistar logotyp

Skistar automated their marketing

By automating some processes and their marketing, Skistar has decreased manual tasks by 20 % and increased productivity by 50 %.

Go to Skistar’s customer case

Results from our customers

  • Ahlsell: more than 2,000 sales reps work in Sweet CRM on desktop, tablet and mobile
  • Skistar Vacation Club: 50% higher productivity, 20% less manual work and 15% more new customers
  • Falu Energi & Vatten: a complete customer history and automatic case assignment – fewer clicks and faster case handling in customer service

Frequently asked questions about Sweet CRM

What is Sweet CRM?

A Swedish, web-based CRM system for sales, customer service and marketing, with built-in automation and AI. Customers, deals, cases and campaigns are gathered in one place.

Can Sweet CRM be used for customer service and case management?

Yes. Cases can be assigned automatically to the right team, and agents see the customer’s full history in a 360° view. Falu Energi & Vatten uses Sweet for its customer service.

Does Sweet CRM have built-in AI?

Yes. Sweet AI is built into the CRM: ask questions about customers, cases and contracts, and get summaries and suggested next steps. Actions such as sending an email always require the user’s approval.

Where is data in Sweet CRM stored?

In Microsoft Azure, either in a private cloud or a shared cloud with separation between customers. Sweet CRM can also be installed on your own servers. Sweet Systems is ISO 27001 certified.

Can Sweet CRM be integrated with other systems?

Yes, via REST API and Sweet Automation. Sweet CRM works together with Sweet Forms and with email marketing through Spotler Mailpro.

Does Sweet CRM work on mobile?

Yes. Sweet CRM is web-based and works on desktop, tablet and mobile.

Read more about CRM and the customer journey

Eager to get started?

Book a demo or contact us for more info!