Ahlsell

Ahlsell, the leading Nordic wholesaler of installation products, increases sales efficiency with Sweet CRM – a mobile CRM that the sales force uses on computers, tablets and phones.

A CRM that wasn't being used

Ahlsell’s former CRM system was slow and difficult to use, therefore, it was not being used effectively. The company had been looking for a better system for several years to be able to increase sales efficiency within the company. They wished for a mobile solution that would help them increase their sales efficiency and performance. They chose Sweet Systems and the Sweet CRM solution, which is called “A-sales” internally.

A mobile CRM developed together with the sales team

To be able to develop a customized solution for Ahlsell, a reference group was formed containing 20 employees from various parts of the organization. This group participated in workshops and demos during the entire project. They tested and gave their opinions about the functions in Sweet CRM. The new solution focused on:

  • Optimizing performance
  • Mobility
  • Ease of use and overviewing relevant information
  • Updating the user interface, making it simpler and more user-friendly
  • Simple & user friendly

Dashboards in Sweet CRM were implemented to give a better overview of sales activities and to plan and follow up on sales goals. Agathe Børhaug is the Regional Manager at Ahlsell in Norway and one of the participants belonging the reference group.

Initially, the focus was on Ahlsell’s field sales staff and sales managers.

I think it’s great that we, the people who are going to work in the new solution, have been given the opportunity to be a part of the project to give our feedback along the way. With the new solution from Sweet Systems it is easier to share information about our clients in a coordinated and professional way. I have worked with several CRM-systems before and A-sales has an entirely different level.
Agathe Børhaug Regional Manager, Ahlsell Norway
Samtal på Ahlsells kontor, kundcase om Sweet CRM

Ahlsell

Ahlsell is the leading Nordic distributor of installation products and tools which supplies addressing installers, contractors, facility managers, industry, energy companies and the public sector.

Ahlsell, the leading wholesaler of installation products within B2B in the Nordics needed a better support for the sales persons to be able to increase the sales efficiency in the company – they wanted their salesforce to spend more time with the customers and less time at the office. By implementing Sweet CRM, Ahlsell now has a smart and mobile solution which has been received positively among Ahlsell’s 3600 sales persons.

  • Industry: wholesale of installation products
  • Solution: Sweet CRM (internally A-sales) with dashboards for goal management and follow-up
  • Users: field sales staff and sales managers
  • Works on: computers, tablets and phones
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