Ferronordic Machines
Ferronordic Machines, an authorized dealer for Volvo Construction Equipment, increases customer loyalty with connected machines, Sweet Automation and Sweet CRM.
From product focus to customer loyalty
Ferronordic Machines with approximately 700 employees was facing a big strategic change. They were about to shift their perspective from focusing on the products to focusing on the customer loyalty and new business opportunities. This was supposed to be accomplished by connected machines and automated business rules.
Connected machines and automated business rules
A preliminary study was conducted through which the strategic goals were defined: customer loyalty and business generation. To reach these goals, Ferronordic had to define interaction points with the customers during the machine lifecycle. The interaction points were going to:
- Prevent problems.
- Educate customers on how to use the machines in the best possible way.
- Create the network for new business opportunities
This required the involvement of processes in both sales and aftermarket.
The technological solution was centered around collecting data from connected machines, building a new data warehouse – a rule engine for automated communication and a mobile CRM solution. Sweet Automation was implemented as a rule engine and Sweet CRM as a portal for machines and sales, with dashboards for follow-up.
A common technical platform with support for the latest technologies within IoT, proactive business rules and analysis – provides support throughout the whole sales and aftermarket process. Today Ferronordic Machines deliver a unique service thanks to the digitized machine lifecycle which improves values and loyalty with customers.
Ferronordic Machines
Ferronordic is an authorized dealer for Volvo Construction Equipment, Volvo Trucks and Renault Trucks.
Ferronordic Machines use Sweet Automation as a rule engine to automate communication with their customers.
- Industry: dealer of construction equipment and trucks
- Solution: Sweet Automation as a rule engine and Sweet CRM as a portal for machines and sales
- Used for: proactive sales and aftermarket
- Size: approx. 700 employees
