Landshypotek
Landshypotek Bank uses Sweet Automation to gather data from all incoming channels, follow up campaigns in real time and make its offers more relevant.
Manual follow-up and no overall view
The bank had already come a long way with their marketing processes before the collaboration with Sweet began. They achieved positive results by working in a structured way with content, social media and advertising both online and offline. The next step to improve their way of working was to automate the processes.
The biggest challenge was to find a way to increase the conversion rate for incoming leads and to optimize monitoring and reporting, which was done manually. The bank needed a platform where they could view all market projects and set goals, measure outcomes from their campaigns and be able to optimize them in real-time.
Campaigns followed up and optimized in real time
Sweet Automation was implemented as a complement to the already existing CRM solution. This resulted in an easy way to manage campaigns for the entire department.
- Implementation of Sweet Automation contributes to increased conversions: The system quickly identifies unsuccessful campaigns and alerts the bank so that they can act on and optimize these before the campaign ends.
- By using automated rules the bank can make sure that they reach the right target group with their marketing. This contributes to improved dialog and more suitable offers to the customers.
- A transparent view of marketing and better reporting system.
- Higher conversion rate thanks to automated processes.
- Quicker identification and optimization of unsuccessful campaigns.
- More precise targeting
Landshypotek
Landshypotek Bank calls itself the bank for the whole country. While other banks focus on the big cities, Landshypotek looks beyond Stockholm, Gothenburg and Malmö, and wants to give people across Sweden the opportunity to live a rich life in the countryside.
- Industry: banking
- Solution: Sweet Automation as a complement to the existing CRM
- Used for: campaign management, leads and reporting
