Automation in a challenging economy: The key to business survival and success

The survival and success of companies.

We live in a time of economic challenges. Companies worldwide grapple with slow growth, high inflation, and financial uncertainty. In this climate, it becomes crucial to streamline and automate processes. This article takes a look at the current economy, emphasizing the importance of investing in automation. The goal is to secure the future survival and success of businesses.


Macroeconomic outlooks & challenges


2024 appears to maintain a complex economic environment for many, where factors such as stagnation in GDP growth, weak currency, high debt levels, and uncertainty about interest rates and inflation dominate. Specifically for Sweden, zero GDP growth is predicted in 2024, indicating a tougher economic situation compared to the rest of the world. The global economy is also affected by geopolitical tensions, leading to increased energy prices and higher transportation costs, thereby creating challenges for businesses through component and resource shortages.


Automation as a tool


For companies striving to do more with less, or maintain a certain pace despite tough economic conditions, cutbacks are often imminent while tightening new, or less business-critical initiatives. Before choosing to hit the emergency brakes, Sweet advocates for an analysis of the potential effects of various alternatives. Specifically, we want to emphasize the importance of freeing oneself from as many manual processes as possible, where employee time and manual intervention determine the pace of the operation. In cases where tasks or entire processes can be automated, significant resources can be saved and freed up by doing so. Against this backdrop, automation becomes not only an opportunity but a necessity for companies aiming to remain competitive. Automating business processes can offer significant benefits, such as:

  • Cost reduction: By reducing the need for manually time-consuming work, companies can significantly reduce their expenses.
  • Increased efficiency: Automation enables faster completion of tasks with higher precision, thereby increasing productivity.
  • Improved scalability: Automated processes can be easily adapted to changing business volumes, allowing companies to grow without a corresponding increase in costs or resources.
  • Risk mitigation: By replacing manual processes with automated ones, the risk of errors is reduced, and regulatory compliance is improved.

The importance of strategic automation


Choosing the right areas for automation is crucial. Investments should be directed towards processes that offer the highest returns in terms of cost savings, efficiency improvements, and quality enhancements. Ideally, it should also be easy to transition to automation by taking small but meaningful steps. Examples of areas benefiting from automation include customer service, invoice management, onboarding, order processing, and data analysis. These processes are often time-consuming and error-prone when handled manually, making them ideal candidates for automation.


Implementation of automation


Successfully implementing automation requires a thoughtful strategy that includes evaluating existing processes, identifying automation opportunities, selecting appropriate technologies, and training staff. It is also important to consider integrating automated systems with existing IT infrastructures to maximize efficiency and minimize disruptions to operations.




In the current economic environment, where many organizations face a range of challenges influenced by global and local factors, automation is a key strategy for maintaining competitiveness and promoting growth. By investing in and implementing automation technology, companies can streamline their daily operations, reduce costs, and improve quality, which is crucial for navigating successfully through economic uncertainty.


Contact us


Would you like to learn more about how Sweet can be a part of your automation efforts for a more efficient workplace? Contact us today to find out more, or read more about automation.


Markus Ewers

Contact us

Markus Ewers
Head of Commercial

+46 (0)73 380 20 10