GodEl

The implementation was divided into two phases. The aim was to create a seamless flow of information and enable automated communication via email and SMS through Spotler MailPro.

In the first phase, Sweet Automation and Sweet CRM were implemented with support for digital marketing. Sweet CRM is used to store customer data, communication statistics and information about each customer’s overall engagement.

Around 20 trigger-based flows were initially built in Sweet Automation. These flows receive real-time data from GodEl’s business system. When an agreement is created or updated, for example, the flow determines which message should be sent and whether the customer should receive it by email or SMS. The flows can also adapt subsequent communication based on how the recipient responds.

Information about completed communications is sent back to the business system. This gives GodEl’s customer service team a complete and up-to-date overview of the communication each customer has received.

In the second phase, the solution was expanded with additional integration points and real-time updates relating to customers, invoices and overall customer engagement. This created better opportunities to segment the customer base, run targeted campaigns and build additional automated communication flows.

Today, GodEl uses more than 30 automated communication flows in Sweet Automation.

An important part of the project was ensuring that the solution could handle the large volumes of data generated at the end of each month in connection with invoicing and electricity consumption reporting. Through performance optimisation, the solution was adapted to receive and process several hundred thousand data records per hour.

The solution has now been in operation for more than a year and continues to manage GodEl’s communication flows reliably.

Results

The new solution has made GodEl more agile, enabling the company to update and further develop its communication flows more quickly and easily.

GodEl now sends an average of 200,000 messages per month through more than 30 automated communication flows in Sweet Automation. With an engagement rate of 67%, the company has established a reliable foundation for relevant and targeted customer communication.

Connected data also enables GodEl to segment its customer base more effectively and tailor communication to the needs of different customer groups. As a result, the company can build large and advanced communication flows without compromising reliability or the customer experience.

Future

The next step is to continue developing and optimising the existing flows. GodEl aims to meet its customers’ need for relevant information and clear communication through even smarter automated flows.