We’re excited to introduce Sweet CRM’s new e-marketing module, launching in Sweet’s Summer Release 2025 (version 5.3) – a powerful tool for anyone who wants to track, understand, and improve email campaigns with precision.
The new module provides deep insights into your e-marketing efforts, with interactive views and visualizations of results data from your email and SMS campaigns. By connecting your mailings through integration between your e-marketing platform and Sweet Automation, you now gain access to updated and detailed KPIs – refreshed daily. We offer more insights and metrics than your e-marketing platform alone by aggregating data over time and making it comparable, clear, and accessible. The e-marketing module is a comprehensive solution for your communication. It’s directly connected to your contacts in Sweet CRM, making it easy to create target groups. You can plan, schedule, create, and send content – and now also gain access to performance analytics and valuable insights.
Smart features that deliver results
With the e-marketing module, you can:
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Track performance by mailing – opens, clicks, conversions, and more.
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Monitor statistics per recipient – see exactly what your customers engaged with and when.
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Analyze engagement over time and determine what time of day your recipients are most active.
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View top lists of your best-performing campaigns based on open rate, clicks, engagement, conversions, and overall score.
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Dive into individual mailings with detailed recipient-level interaction data.
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Access all data directly in Sweet – no need to log in to external platforms.
In-depth insights for better decisions and results
The real strength of the module lies in the combination of automated data collection via Sweet Automation and clear visualizations in the CRM interface. You get:
✔ Daily updates on email performance
✔ The ability to follow up on results and adjust campaigns with minimal time-to-market
✔ Full visibility into which campaigns are working – and why
The result? Smarter decisions, improved ROI, and more targeted campaigns.
All your campaign data in one place
📬 Statistics: Gain full control over how each campaign performs – from open rate to long-term engagement.
🔍 Send log: Track every individual mailing and see which recipients opened, clicked, or converted.
📊 E-marketing dashboard: Explore engagement patterns over time and compare your most successful campaigns in top lists based on clicks, conversions, and interaction scores.
Take your marketing to the next level
With Sweet CRM’s new e-marketing module, you get a central hub for all your email campaign analytics – easy to use, data-driven, and powerful. No more switching between systems or interpreting raw data on your own.
Ready to take your marketing to the next level?
Get in touch with us and we’ll show you how easy it is to get started.
👉 Contact us here 👇 or reach out to your Sweet contact.
